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Analyst of communication channels to clients

ID:  3024
Empresa:  El Corte Inglés
Sector Grupo El Corte Inglés:  Marketing y Comercio Electrónico
Ubicación: 

Madrid, M, ES, Madrid

Detalles de la Oferta
Currently we need to incorporate in our customer strategy department, an analyst of communication channels to clients, which is the analyst focused on the management of communication channels (saturation, efficiency, personalization, measurement of results)


Principal functions:

* Achieve a transversal vision of all communications to clients regardless of the channel.

* Analysis of the saturation and efficiency indexes of each channel to adapt the volume and typology per client.

* Prioritization and management of channels based on previous analysis (contact monitoring).

* Collaboration with Data Science team for the incorporation of analytical data models.

* Development of analytical segmentations. Customization of HTML (dynamic content.)

* Evaluation of the analysis of results (continuous learning and improvement)


Requirements:

* University studies.

* Essential knowledge specific to channel management and saturation analysis, SQL and DB tools (Hana or similar).

* Experience of at least 3-5 years in similar tasks (Digital Marketing).

* Office package domain.

* Level B2 of English.
ID:  3024
Empresa:  El Corte Inglés
Sector Grupo El Corte Inglés:  Marketing y Comercio Electrónico
Ubicación: 

Madrid, M, ES, Madrid


Área de trabajo: Communications, Marketing Communications, Developer, Web Design, SQL, Marketing, Technology, Creative

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